Video

  • 39 minutes

Don't Be a Deliverability Dud: Tips to Conquer the Inbox

 
For marketers, email is such an amazing channel in terms of ROI but some people don’t really understand or maximize what they are doing and engagement isn’t a huge metric that they focus on. Our speakers, Justin Frechette and Brendan Matthews, think that is a huge concern and feel that ultimately if you are sending email it should be getting into inboxes or else what’s the point? In this video they cover the basics that some of you may know but they feel that some people don’t understand or maybe need a refresher on those topics. They also hope to shed some light on some best practices that can help your business emails land directly in the inboxes.

As iContact’s Deliverability Analyst and ISP Relations Manager for the past 7 years, Justin Frechette ensures iContact continues to provide superior deliverability for all customers. With experience working with some of their largest customers, as well as being a small business owner himself, Justin knows what it takes to get email to the inbox. He has also developed a proprietary email marketing metric, SUTOR™, for the iContact Report Card, allowing Premier Services Customers to see at a glance how well their email campaigns are performing.

Brendan Matthews, iContact Manager of Deliverability, never met an inbox he couldn’t improve. With his 8 years of experience in B2C sales, email marketing strategy, and deliverability, Brendan helps customers improve engagement and increase revenue. He recently developed a 90-day “Bootcamp” experience that yielded triple digit percentage increases in engagement for inbox-challenged accounts.
Runtime: 38 minutes

Faculty

Justin Frechette

Justin Frechette

iContact

Agenda

Faculty

Justin Frechette

Justin Frechette

iContact

As iContact’s Deliverability Analyst and ISP Relations Manager for the past 7 years, Justin Frechette ensures iContact continues to provide superior deliverability for all customers. With experience working with some of our largest customers, as well as being a small business owner himself, Justin knows what it takes to get email to the inbox. He has also developed a proprietary email marketing metric, SUTOR™, for the iContact Report Card, allowing Premier Services Customers to see at a glance how well their email campaigns are performing. As an Anti-Spam Warrior and active member within the M3AAWG community, Justin keeps iContact a spam-free zone. You can find him on Twitter® at: @inboxd

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