Master the fundamentals of writing and applying them to all digital channels.
Are writing online vs. offline fundamentally the same--or fundamentally different? And what are the best practices for each? The online category has two parts: (a) fundamentals and (b) technology and marketing channels.
Fundamentals are rooted in persuasion and human technology. These have not changed in ten centuries. So, the idea that old writing techniques are outdated is pure nonsense, and we review the most important of those fundamentals that have always been part of good writing and continue to be today. Yet many people in digital marketing either do not know them or ignore them--at their peril.
Technology and marketing channels evolve and change, often at breakneck speed. By mastering the fundamentals and applying them to all digital channels - from social and video to pay-per-click ads and webinars - you gain a sustainable advantage in the new multi-channel marketplace.
Agenda
Faculty
Bob Bly
Center for Technical Communication
- Director of The Center for Technical Communication
- Freelance copywriter and business writing teacher
- Conducts regular seminars and workshops on numerous business writing, technical writing and copywriting topics
- Wrote, The Elements of Business Writing, a 140-page trade paperback, Pearson, over 150,000 copies sold, plus 90 other books
- American Institute of Chemical Engineers, International Association of Business Communicators
- B.S. degree in chemical engineering, University of Rochester
- Can be contacted at 973-263-0562, [email protected] or on Twitter® @Robertbly
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