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Business owners and executives have a lot of decisions to make and the brand of their company might be a lesser concern. Many times, the protection of a trademark becomes a priority solely after another entity begins to conduct business by taking advantage of the goodwill that you have worked hard to build over a period of months or years. This topic helps business people to understand that forming a business is not the same as registering a trademark. This information will teach the importance of selecting a proper trademark, its correct use in association with goods or services, and it will explain why a trademark might be the most valuable asset that a business can have, and teach how to protect a trademark and how to renew a registration to avoid its abandonment.
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