Slide Deck

35 Slides available anytime
  • 35 Slides

Tackling the Big Data Conundrum: Smarter Marketing with Social Listening

 
In today’s technology-fueled and socially-networked communications ecosystem, our core challenge as marketers stem from the same place that opportunity does: Big Data. Making sense of the noise around us in order to inform and measure our efforts requires two things: an understanding of engagement across channels, and a sophisticated social search engine. In this slide deck, attendees will learn:

• How technology has changed the modern messaging landscape
• Why engagement is the #1 KPI of today’s communications programs
• How to harness the power of Big Data media intelligence to inform better, more strategic marketing efforts
" How to use social listening across the business organization

Faculty

Leslie Nuccio

Leslie Nuccio

Meltwater Group

Agenda

Faculty

Leslie Nuccio

Leslie Nuccio

Meltwater Group

  • Digital marketer, storyteller and writer who has piloted social, community and brand marketing programs for both B2C and B2B companies for the past 15 years
  • Leslie is a firm believer in the power of dialogue to create valuable and lasting brand attachment, and is typically hard-pressed to find any advertising that wouldn't be made better with the addition of a monkey

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

Sign Up Today

Access to all training products $699/year

Unlimited Lorman Training

With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!

Easy Registrations

Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.

Invest in Yourself

You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.