Social Media and Digital Marketing for Nonprofit Organizations

Learn the most effective ways to connect and learn about your audience and potential sponsors.

Many nonprofits are still struggling to figure out the best ways to reach and gain the support needed to continue their mission. For years, marketing has consisted of print, radio and TV. The concept of marketing is changing. Today's marketing often comes to us by way of Tweets®, Instagram® posts and Facebook® ads or videos. This can be confusing to someone unfamiliar with social media and the idea of using it as a marketing tool. Traditional marketing is not being completely phased out, but it is easy to see that the use of social media marketing is standing out and getting brands noticed. Let's face it, the goal of marketing is to grab the attention of whoever it is you're trying to reach.
This information will look at how social media marketing compares to traditional marketing methods, and help you focus on your goal and how to accomplish it. The material also shows how to connect and learn about your audience and potential sponsors. It also teaches you how to identify potential sponsors by searching keywords within the platforms. Learn how to market your brand in a fun way that makes you stand out among the crowd. It is no secret that money is often in short supply for nonprofits and this material addresses how to get the best return on your investment. There is no reason for nonprofits to feel as if you are wasting precious resources and failing to make a difference.

Faculty

Katie Miller