Learn how to create call and text campaigns from a legal standpoint while staying compliant with the FCC.
Nearly all companies and organizations are looking for ways to connect with customers and consumers via telephone and text messaging. However, a complex framework of federal and state legal requirements can trip up any well-meaning company. The threat of law enforcement scrutiny and private litigation makes telephone and texting outreach efforts even more precarious. And, since the rules are not always clear-cut, trends in regulatory interpretation and court decisions play an important factor in compliance. This information will help individuals responsible for legal, marketing, and regulatory compliance understand how to craft telephone and texting campaigns in accordance with legal requirements. This information will break down the key requirements of the Federal Communications Commission, the Federal Trade Commission, and the states so that participants can easily spot the potential pitfalls in their campaigns and have the tools to craft compliant messaging and delivery systems. This topic will discuss current trends in class action litigation plaguing businesses in virtually all industries that communicate with their customers via telephone and text. You will gain a better sense of the do's and don'ts in telephone and texting outreach campaigns.
Agenda
Faculty
Ellen T. Berge, Esq.
Venable LLP
- Partner at Venable LLP’s Advertising and Marketing Practice Group
- Counsels large, nationally-branded companies, smaller entrepreneurs and not-for-profit organizations in all aspects of telemarketing law compliance, regulatory law enforcement and private litigation
- Frequent writer and speaker on regulatory developments, compliance requirements, law enforcement priorities and litigation matters related to telemarketing rules and regulations
- Member of the Brand Activation Association, Electronic Transactions Association, and Merchant Acquirers Committee (MAC)
- Clients include major brand advertisers and marketers in various retail industries, direct-to-consumer sellers, lead generators, fulfillment companies, payment processors, and others involved in the sales and marketing of products and services
- Recognized by Legal 500: Advertising and Marketing, 2019; Recipient of Corporate INTL magazine Global Award: Advertising Law – Attorney of the Year, Washington, DC, 2016
- J.D. degree, magna cum laude, Catholic University of America, Columbus School of Law; B.A. degree, University of Virginia
- Can be contacted at 202-344-4704 or [email protected]
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