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Providing Ethical Online Legal Services to Your Clients

 
Many law firms are recognizing the importance of extending their brand online through the delivery of legal services over the Internet. Law firms are creating virtual law offices, participating in online marketplaces, answers questions online, subscribing to lead generation websites, and paying for advertising by the click. Yet the online delivery of legal services creates ethical pitfalls that need to be overcome if the firm is to remain ethically compliant and avoid professional liability.

Remaining ethically compliant requires an understanding of how the Rules of Professional Responsibility apply to the different kinds of online environments from creating a virtual law firm to participation in online directories, marketplace, and other online venues that generate client leads for law firms. Attorneys now have an ethical duty to understand the risks and benefits of using these technological tools and participating in online environments. This OnDemand Webinar is designed to help you make informed decisions about which online technologies are ethically compliant and the requirements for ethical compliance. This program will also discuss a methodology for conducting due diligence and a framework for complying with the rules of professional responsibility. The benefits of using Internet technologies to enhance law firm marketing, law firm productivity, and the client experience will also be covered.