Businesses today are incredibly vulnerable on the internet. Virtually anyone with a motive to do so can seriously harm a business and its reputation online. Beyond the direct harm that online reputation attacks from fraudsters and disgruntled individuals can cause businesses, most businesses are simply not educated and not utilizing best practices when it comes to protecting or defending against these attacks. This slide deck describes methods businesses can use to protect themselves against the damage caused by online reputation attacks; provides information about how businesses can prevent attack; and also discusses ways to plan for attacks and how to respond if and when online reputations attacks do occur. From influencing search results and legally generating more online reviews to planning for various types of attacks and assembling a response team, this ondemand webinar will help attorneys understand how to navigate the process of handling online reputations attacks before, during, and after they occur.
Agenda
Faculty
Whitney C. Gibson
Vorys, Sater, Seymour and Pease LLP
- Partner at Vorys, Sater, Seymour and Pease LLP in Cincinnati, Ohio
- Practice emphasizes internet brand and reputation issues, including illegal online sales enforcement and internet defamation
- Conducts regular seminars and workshops on illegal online sales enforcement
- Author of several publications related to the areas of illegal online sales enforcement, MAP monitoring enforcement and internet defamation
- J.D. degree, University of Cincinnati College of Law ; B.S. degree, Pennsylvania State University
- Can be contacted at [email protected], (513) 723-4823 on Twitter® @WhitneyCGibson or www.onlinesellerenforcement.com
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