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Nurture Customer Loyalty With Personalized Messages and Channel Alignment

 
More customers are using more channels and with the growth in mobile and other automated channels it’s challenging to deliver personalized, targeted messages across channels and over time. One-size-doesn’t-really-fit-anyone marketing based on simplistic “customer-centric” strategies isn’t getting it done. Companies need to take what they know about their customers and use it to deliver a truly personalized, 1:1 interaction every time a customer interacts with them, no matter which channel.

Faculty

James Taylor

James Taylor

Decision Management Solutions

Agenda

Faculty

James Taylor

James Taylor

Decision Management Solutions

  • CEO and a principal consultant of Decision Management Solutions
  • Leading expert in how to use business rules and analytic technology to build decision management systems
  • Passionate about using decision management systems to help companies improve decision making and develop an agile, analytic and adaptive business
  • Provides strategic consulting to companies of all sizes, working with clients in all sectors to adopt decision making technology
  • Spent the last 20 years developing approaches, tools, and platforms that others can use to build more effective information systems for leading companies in insurance, banking, health management, manufacturing, travel and telecommunications
  • Wrote, “Decision Management Systems: A practical guide to using business rules and predictive analytics” (IBM Press, 2011)
  • Previously wrote Smart (Enough) Systems: How to Deliver Competitive Advantage by Automating Hidden Decisions (Prentice Hall) with Neil Raden, and has contributed chapters on decision management to multiple books as well as many articles to magazines
  • Previously a vice president at Fair Isaac Corporation where he developed and refined the concept of decision management
  • Can be contacted at [email protected]

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