Slide Deck

62 Slides available anytime
  • 62 Slides

Key to Effective Surveys: Proper Design and Development

 
Whether the objective is to take the pulse of the public to assess attitudes, intentions or simply assess the viability of a product, brand, idea or candidate, surveys provide an important basis for making decisions. While the environment has changed due to technology, a strong understanding of the fundamentals is necessary. This slide deck addresses the basics and perspective on state of the art survey design issues and related questionnaire development in order to arrive at results that can be actionable for decision making.

Benefits for You
- Gain practical and realistic survey tips
- Discover how to conduct small and large scale surveys
- Hear which details require attention
- Find the best way to design a survey
- Understand the pros and cons of questions to be included

Faculty

Larry Chiagouris

Larry Chiagouris

BrandMarketing Services, Ltd.

Agenda

Faculty

Larry Chiagouris

Larry Chiagouris

BrandMarketing Services, Ltd.

  • Professor of marketing at the Lubin School of Business, Pace University
  • Worked as an executive or consultant to Fortune 500 companies, as well as Silicon Valley startups, various governmental organizations and nonprofit institutions
  • Voted by Agency Magazine as one of the ten all stars in advertising research
  • Currently serves on the editorial review boards of the Journal of Advertising Research and Journal of Internet Commerce
  • Appointed AMA representative to U.S. Bureau of the Census for Census 2000
  • Reviewed or conducted more than 1,000 research surveys during the past 25 years
  • Served as chairman of the board of the Advertising Research Foundation, a member of the board of directors of the American Marketing Association, and president of the New York Chapter and faculty member for the American Marketing Association’s Advanced School of Marketing Research
  • M.Phil. degree in business and Ph.D. degree in marketing and consumer behavior, Baruch Graduate School of Business, City University
  • M.B.A. degree in industrial psychology, City University of New York
  • B.S. and A.P.C. degrees in economics and marketing , New York University
  • Can be contacted at [email protected]

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