Learn how creating stories of success can enable your potential customers to understand and believe in the value you create for them.
Sales is rooted in your ability to help your customers solve their problems. Nearly all organizations face the challenge of engaging with potential new customers or clients who do not yet feel confident in your ability to help them. The fundamental issue is trust. This topic will explain how creating stories of success and related customer testimonials can enable your potential customers to understand and believe in the value you create for your customers. This material will guide you through the roadmap of documenting your value in compelling narratives and obtaining sincere and genuine testimonials that will ground your value in real life examples from your loyal customers.
Agenda
Faculty
Roy W. vanNorstrand
The Leren Group LLC
- Founder and president of The Leren Group LLC
- The Leren Group LLC is a professional services firm passionately devoted to delivering high impact, high value, sales training, sales coaching, and sales management solutions to our clients; we use an innovative model of resources, tools, training, consulting and coaching to drive what we call Leren Sales Optimization; our clients include small and medium businesses in several industries throughout North America
- More than three decades of sales management experience and practice in a variety of industries and business models including the Development of the Leren Group Sales Optimization Model™
- Served as a staff facilitator for the Heartland Technology Groups (HTG); a member of the Association for Talent Development (ATD – formerly ASTD); the Sales Management Association (SMA); The Professional Society for Sales & Marketing Training (SMT); The Sales Association (TSA); and a founding member of the Business Relationship Management Institute (BRMI); Adjunct Instructor at Northcentral Technical College
- A sought after speaker and subject matter expert on the topics of sales strategy, sales process and sales management
- Wrote the Professional Practice of Sales series of live and online training resources
- Can be contacted at [email protected]
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