Learn best practices for contracting influencers.
Influencers are taking a more visible and pivotal role in marketing and promoting a company's products and services. This segment is growing as an advertising model, while conventional advertising platforms are diminishing. Yet, many companies have yet to place much of a focus on influencer contracts as a means of ensuring maximum value and results, while mitigating risks - including reputation risk.
Some recent disputes and the resulting litigation have brought influencer contracts into the crosshairs, raising heightened concern over the extent to which influencer contracts are often nothing more than a virtual handshake. As the adverse consequences of these arrangements become more common, the contracting professional must ask and answer some key questions. How can one source, vet and select the optimal influencer? Is this a results-based contract? If so, what is the key outcome? What is the scope of the work and the focus on the product/brand? Who has editorial override on the influencer's content?
Agenda
Faculty
Jim Bergman
Commercial Officers Group
- CEO of Commercial Officers Group, a thought leader on all matters related to commercial contract management
- Through his “in the trenches” experience as an attorney and commercial contract management professional, he has delivered over $100 million in negotiated savings and value for money through his contract management support
- Been involved in numerous research studies on contract management
- Conducted workshops and webinars on contract management for the benefit of over 10,000 individuals during the past decade
- Sessions have been delivered to individuals in over 100 countries
- In addition to being licensed as an attorney in Illinois, Texas and Oklahoma, he has been certified as CCM Practitioner, CCM Advanced Practitioner, and CCM Expert
- Can be contacted at 720-470-9846 or [email protected]
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