Interruptive marketing tactics such as cold calling, direct mail and email blasts have been rendered much less effective by new technology and the rise of social media. The way people work, live and shop has dramatically changed. Consumers have the ability to block out interruptive marketing and have taken control of the buying process.
60% of a prospect’s purchasing decision is made based on their own online research before ever talking to a sales rep.
Inbound marketing, on the other hand, is focused on getting found by your best potential customers.
Agenda
Faculty
Michael Gass
Michael Gass Consulting
- Keynoted more than 100 events in the U.S., Canada and in the U.K., speaking on topics related to leadership, business development and social media
- Considered one of the foremost experts for business development particularly in social media and the inbound marketing arena
- His expertise encompasses traditional business development, social media, social networking, inbound marketing fueled by content marketing, Blogging and much more
- His blog has been ranked among the top 100 marketing blogs in the world according to Ad Age’s Power 150
- Hired as a keynote, conference speaker for numerous organizations including The 4A’s, Business Marketing Association (BMA), The Direct Marketing Association (DMA), American Advertising Federation (AAF), Mirren, TAAN, MCAN, the Magnet Global Network and PRSA events
- Can be contacted at 205-370-7750 or [email protected]
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