Slide Deck

39 Slides available anytime
  • 39 Slides

How to Acquire Millions of Email Subscribers Using Subscriber Lifetime Value Calculation

 
What are e-mail subscribers worth? Few companies that send e-mails today can answer that question – yet e-mail subscribers are usually very valuable: from $3.00 to $240.00 each. In this fascinating talk, expert Arthur Hughes shows how to calculate the value of your subscribers, and how to use that value to grow your profits by acquiring more of them. He explains the off-e-mail multiplier and the development of a subscriber acquisition program based on 36 possible tactics. You will take away valuable methods that you can use to grow your business tomorrow.

5 Reasons to Order
•How to calculate the Lifetime Value of your email subscribers
•How to calculate your subscriber off-email multiplier
•How to create a subscriber acquisition plan based on LTV
•Twenty nine tested methods of growing your subscriber base
•How to sell your email marketing program to your management

Faculty

Arthur Middleton Hughes

Arthur Middleton Hughes

The Database Marketing Institute, Ltd.

Agenda

Faculty

Arthur Middleton Hughes

Arthur Middleton Hughes

The Database Marketing Institute, Ltd.

  • One of the best known experts in the field of database and email marketing
  • Published nine books on the subject, the most recent being Strategic Database Marketing 4th Edition (McGraw-Hill 2012)
  • Has worked with and computed the Subscriber Lifetime Value of many experienced email marketers including: American Airlines, British Airways, Avis-Budget Rent a Car, Publisher’s Clearing House, Dell Computer, Bed Bath and Beyond, Bluefly, CVS, Dockers, Mattel, NFL, Radio Shack, Harrahs, L’Occitane, Miles Kimball, Oakley, OfficeMax, Petco, Sally Beauty, Smart Bargains and Thomas Cook
  • His 200 articles published are available on www.dbmarkerting.com
  • Can be contacted at [email protected] or 954-767-4558

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