Arm yourself with the information needed to protect your nonprofit when utilizing cause marketing.
Everyone wants to do good while doing well. This practical, how-to information will explain how. Learn the compliance requirements for the major types of cause marketing programs. These include donation-with-purchase, donation-at-checkout, and various free-action programs in social media. Get checklists of state registration and disclosure laws. Plus, find out how to distinguish between allowable nonprofit acknowledgement of your sponsor from potentially taxable advertising under the IRS's qualified sponsorship guidelines and UBIT rules. This program provides the essential information for any nonprofit considering any type of cause marketing program.
Agenda
Faculty
Ed Chansky
Greenberg Traurig, LLP
- Shareholder with Greenberg Traurig, LLP
- Practices in the areas of intellectual property (particularly development, selection, protection and licensing of trademarks worldwide) and advertising, sales promotion, and trade-regulation law, including charitable promotions, cause-related marketing, sweepstakes, contests, gift cards, eCommerce, substantiation of advertising claims, social gaming, social media, and all aspects of unfair or deceptive trade practices in a wide variety of industries
- Co-chair, Brand Activation Association National Marketing Law Conference, 2013
- Cause Marketing Forum Legal Instructor for many years
- Former chair, Connecticut Bar Association, Intellectual Property Law Section
- Listed, Managing IP magazine, World IP Handbook and Survey, "IP Stars," 2013-2014
- Listed, VEGAS INC, "Top Lawyers," Business and Intellectual Property, 2012 and 2013
- Achieved the highest rating in the Martindale-Hubbell Law Directory
- J.D. degree, cum laude, Harvard Law School; B.A. degree, summa cum laude, Yale University
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