Gain a better understanding of different types of prepaid cards and how each type can be used in employee programs for the best incentive and reward experience.
An array of options exist for awards to be used in employee reward and recognition programs. The Incentive Gift Card Council study reports that the use of merchant gift cards as rewards and incentives is increasing greater than other rewards. In their report, mid-size companies are spending $450K per year on gift cards and large companies are spending more than $1M per year. Gift cards, also known as prepaid cards, are not all the same. This information is critical for companies with employee recognition and incentive programs to learn the types of gift card rewards and the best ways to purchase them to save your company money and bring greater value to your employees.
Agenda
Faculty
Gabriel Resendez
Darden Restaurants, Inc
- Manager of Commerce Programs and Partnerships for Darden Restaurants, Inc.
- Responsible for the Darden Restaurants’ gift card program
- Focuses on driving sales growth and awareness of gift cards for all Darden brands by fostering relationships and directing marketing strategy
- More than 20 years’ combined experience working in the financial services and gift card industry
- Graduate of The Ohio State University, holding a degree in Marketing and International Business
Hollis Thornton
Velocity B2B
- Senior account executive with Velocity B2B Services, which offers merchants comprehensive business-to-business (B2B) gift card program management services
- Focuses on growing revenue for merchant clients' B2B programs by marketing and selling those brands into the B2B marketplace
- Previously with Stoner Bunting Gift Cards; 14.5 years dedicated to the success and growth of merchant B2B gift card programs
- Helped many major companies improve their gift card programs and marketing of their brands, such as Sunglass Hut, Neiman Marcus, Cracker Barrel Old Country Store, Build-a-Bear Workshop, Texas Roadhouse, American Eagle Outfitters, Dave & Buster's, Brinker, Express, Sally Beauty, Jiffy Lube and Victoria's Secret
Martha Weaver
Raise Marketplace
- Director of Merchant Relations - Raise Marketplace
- 17 years prepaid and payments experience
- Leads Raise Marketplace’s efforts to establish and grow merchant partnerships
- Former director of the Gift Card Network, where she grew the membership, developed key educational content and events and served as an industry resource to the gift card community. Held executive positions with Travel Tags, Arroweye Solutions and Target Corporation
- B.A. degree in communication and English from Carroll University
Cindy Mielke
GC Incentives
- CPIM
- GC Incentive’s director of Marketing and Sales Operations
- More than 20 years perfecting the art of sales and marketing within the incentive and gift card industry
- Formerly led integrated sales and marketing teams to success in large national companies such as Staples and Omaha Steaks
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