Gain an understanding of traditional and evolving business models for reselling and distribution relationships.
Providers of products and services in software and technology industries can significantly expand their marketing and sales efforts and success by creating and relying on a network of resellers and distributors. In traditional structures, these relationships generally rely on so-called on-premises business models, where software or other technology is installed locally, on the customer's network or other locations controlled by the customer. Traditional business models also generally assume that the provider is the driving force behind the offering, with the reseller or distributor acting simply as a link and intermediary between the provider and end users. These traditional models present a range of legal issues, which remain of central relevance to newer reselling models.
Traditional models do not, however, address situations where the provider's product or service is one of many products and services bundled into a technology 'stack,' and other providers, including the entity providing the bundled offering to the end user, play a more central role in the chain of relationships. Moreover, traditional models do not address situations where the provider is offering cloud services and remains responsible for hosting elements of the final offering to end users.
Our panel will guide counsel through both traditional and evolving business models for reselling and distribution relationships. The panel will discuss key provisions of reseller and distributor agreements, present options as to the implementation of these key provisions, and identify the implications of counsel's choices with respect to these options.
Agenda
Faculty
![Ieuan G. Mahony](http://s3.amazonaws.com/les.speakerimg/3524762.jpg)
Ieuan G. Mahony
Holland & Knight LLP
- Partner in Holland & Knightâs Boston office
- Concentrates his practice in intellectual property (IP) licensing and development, and information and communications technology (ICT)
- Recent engagements include advice and negotiations with respect to reseller agreements involving cloud services providers, including Infrastructure as a Service (IaaS) and Software as a Service (SaaS) providers, providers of connectivity components resold by others in the Internet of Things (IoT) industries, traditional and online software providers, and online marketplace providers
- Can be contacted at [email protected]
![H. Harold Lee](http://s3.amazonaws.com/les.speakerimg/4673788.jpg)
H. Harold Lee
Holland & Knight LLP
- Boston attorney who concentrates on matters involving technology transactions, data privacy and security, intellectual property (IP), and information and communications technology (ICT)
- Drafts and negotiates agreements and advises clients on a wide range of matters and involving a wide range of technologies, including software license agreements, software-as-a-service (SaaS) agreements, reseller agreements, development agreements, online terms and conditions, end-user license agreements, master service agreements, and transition services agreements.
- Can be contacted at [email protected]
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