Learn the importance of using customer satisfaction surveys to measure and improve service quality.
Understanding your customers' needs and expectations cannot be overstated. This knowledge should be the cornerstone of an organization's overall direction and strategic business plan.
Customer feedback can be utilized to:
• Identify the changes needed to provide customers with greater value and positive experiences
- While strengthening relationships
• Determine your customers' perceptions of your organization's current performance
- Including a comparison to your key competitors
• Provide direction and standards of performance to your employees
• Drive enhanced profits and growth
However, designing and conducting an effective customer satisfaction survey involves a series of specific initiatives. This course will arm you with those best practices.
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