Learn how your organization can build an attractive brand where prospective employees will want to work.
In today's competitive talent market, businesses must 'up' their game to become and remain an employer of choice. Business leaders today have an acute need to find and retain top talent to be successful. With historically low unemployment rates, the competition for the best talent is at an all-time high. Therefore, having a compelling employer brand that will attract top talent is crucially important.
Most employers are only scratching the surface of having a competitive employer brand, which defines what it's like to work at a company. It communicates the organization's unique culture, mission, values, and purpose, helping prospective hires understand the benefits of joining the team.
To recruit millennial employees, organizations must adapt their missions and management styles accordingly. This course will focus on how organizations can build an attractive brand where potential employees will want to work. Additionally discussing tools and strategies to help you increase your company's employment brand and recruit perspective employees, whose values differ greatly from their generational predecessors.
Remember, you have an employer brand whether you have put any effort behind it or not - so why not put in the effort craft a brand that you can be proud of and that will help you to attract the best talent and keep that talent in your organization so that it can thrive and grow?
Agenda
Faculty
Larry Hammond, Sr.
Sea Ventures Consulting
- Owner of Sea Ventures Consulting
- Through his workshops, strategy sessions, and keynote addresses, he focuses on helping organizations that are stuck in the way it has always been done, thinking without ever achieving true satisfaction, to transform
- By producing an organizational culture that creates a contagious leadership environment, helps organizations to achieve maximum performance, increase employee retention, and heighten employee engagement
- More than 20 years of senior leadership, coaching, training, and development experience
- Mentor in business, marketing, sales, human resources, entrepreneurship, and leadership in public agencies and community organizations
- Facilitated management and employee feedback sessions
- Coaches leaders and managers in public and private industries around team building and culture development
- Developed, delivered, and evaluated a variety of training seminars, including, customer service, change management, strategic planning, leadership development, and public speaking
- Provided leadership training to Leadership Pasadena, a leadership program that empowers, inspires, and connects leaders who strengthen a diverse community
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