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Creating a Communications Plan for Nonprofits

 

Learn to identify your stakeholders and determine the best way to communicate with each group through methods of print and electronic communications.

Many nonprofits don't understand the importance of communicating with all their stakeholders on a regular basis, or even who their stakeholders include. They often spend a lot of money on marketing materials without understanding the use of these materials and which methods are best for which audiences. This topic will help you identify your stakeholders and determine the best way to communicate with each group. This information will review in-person communication methods, printed materials, and electronic communication and when and how to use each of this method effectively.

Agenda

Faculty

Linda Lysakowski, ACFRE

Linda Lysakowski, ACFRE

Linda Lysakowski, LLC

  • Advanced Certified Fundraising Executive (ACFRE) with over 40 years in the development field
  • Managed capital campaigns, aided numerous nonprofits in achieving development goals, and trained 50,000+ professionals globally
  • Author of three dozen books, including works for the nonprofit sector, fiction, and travel
  • Developed and managed 14 online courses for nonprofits
  • Recipient of Outstanding Fundraising Executive awards from AFP chapters in Eastern PA, Las Vegas, and Sierra (NV)
  • International recognition with the Barbara Marion Award for Outstanding Service to AFP
  • Recipient of the Lifetime Achievement Award from the Las Vegas Chapter of AFP
  • Selected training and speaking engagements at the AFP International Conference, regional AFP chapters, and various national and international association conferences
  • Graduate of Alvernia College with majors in banking and finance, theology/philosophy
  • AFP Faculty Training Academy graduate and recipient of two AFP research grants

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