Learn to negotiate value over price so that discounting becomes unnecessary.
Price is often the primary consideration when customers are making a purchase. However, research indicates price is least on the list of other important things to consider, i.e. company brand, terms, or service. When selling your highest price product and the customer jumps to discounting price you will know how to be better prepared to show more value and ready to negotiate. Know how to negotiate value verses price is critical to maintaining profit margins you cannot afford to lose.
Agenda
Faculty
Stepp Stevens Sydnor
TurnAround Solutions Inc
- Founder of TurnAround Solutions, Stepp Sydnor Training Solutions and SteppUp Now, a business consulting firm based in Rockwall, Texas
- Authored numerous articles on improving sales, leadership, and relationship skills
- Trained over 500 thousand salespeople and is a consultant in how to engage a buyer and deliver a winning proposal
- Author of 2 Meeting Close Consultative Selling System, Survive or Thrive? Creating the Life You Want Out of the Life You Have
- Can be contacted at www.steppupnow.com
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