Understanding how to manage juror emotions can have a significant impact on the outcome of case.
Law school teaches you the rules of engagement as it relates to litigation trial practice. But for any lawyer who has been in a courtroom as the jury walks in, you know that the formal legal side of your case and the other side's case can disappear immediately. Now, you're trying to convince twelve people you're right, and they don't care about the details that you thought were important. Despite extensive preparation, you sit down at counsel table feeling like you prepared for a technical battle when you're in a battle of emotions.
This presentation will help trial lawyers think about the role of emotion in a jury trial separately from the case you've been litigating for years. What aspects of your case could be assisted by some emotional appeal to the jury? What aspects of the other side's case will tug at the jury's heartstrings, and how can you minimize that emotional affect?
Agenda
Faculty
Justin F. Wallace
Wallace Law
- President, Wallace Law
- Specializes in first-party property, health, and life insurance bad faith claims
- Author of Recognizing Insurance Bad Faith in the Wisconsin Lawyer, https://www.wisbar.org/NewsPublications/WisconsinLawyer/Pages/Article.aspx?Volume=94&Issue=11&ArticleID=28784
- Member of the American Association for Justice, Wisconsin Association for Justice, and several bar associations
- Graduated, with honors, University of Wisconsin Law School; degrees in math and English, Grinnell College
- Can be contacted at [email protected] or 920-276-8320
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