Benefits for You
- A quick history about how search engines use broad semantic markup to understand language.
- How search engines currently use semantic markup to learn connections between words and predict popular search results.
- Identifying different types of the most popular semantic markup.
- How to use semantic markup like Schema.org to improve the visibility of content and increase traffic.
- Which subject matter semantic markup impacts most and the best practices to take advantage of the opportunity.
Agenda
Faculty
Douglas Antkowiak
The Cobalt Group
- Search and social writer, speaker/trainer, strategist, and hands-on team manager
- Featured as a top ten contributor to Search Engine Journal, and has been published in journals and online marketing blogs such as Conversation Marketing, Wappow and the Cobalt Automotive Marketing Blog
- Presented with MarketingProfs University about online writing and authorship verification best practices
- View his writing portfolio and any of his latest work on his personal blog at SocialDoug.com
- Can be contacted on Twitter® at @SocialDoug
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