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45 Slides available anytime
  • 45 Slides

Advanced Features and Functions in Google® Analytics

 
You know the basics – learn more of the advanced features and functions available in Google® Analytics. Google® Analytics offers a lot of data – but how do you turn that data into insights and still have time for your regular job? In this topic we’ll focus on the features of Google® Analytics that can help save you time, look at data in new ways, and gain insights on web activity that isn’t tracked by default. This material is designed for users who have a good understanding of Google® Analytics and are striving to get more actionable data that can help your business. By the end of the topic, you’ll have the knowledge you need to dig deeper into Analytics, customize your workspace and know which way to turn to get the data you need.

Faculty

Peter Platt

Peter Platt

Accountable Digital, LLC

Agenda

Faculty

Peter Platt

Peter Platt

Accountable Digital, LLC

  • President, Accountable Digital, LLC
  • 35-year veteran of the agency business and has been involved in internet marketing since the early 1990s
  • His experience brings together a unique combination of business development, account management, technology, and strategic planning skills
  • Provides an active voice in the internet marketing community, writing and presenting at dozens of industry events over the last 20 years (https://accountabledigital.com/peter-platt/)
  • Developed the first www.dupont.com web site (while at Saatchi & Saatchi)
  • Purchased banner ads/microsite on hotwired.com for Eastman Kodak
  • One of the first 100 people certified in Google® AdWords
  • Formed Accountable Digital, LLC (Originally founded as PSquared Digital, LLC)
  • Can be contacted at [email protected] or 585-633-7748

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