Benefits for You
- You will learn the resources for best defining your advertising investment dollars.
- You will learn to pay at or below Fair Market Value to talk to your customers.
- You will learn to set the correct metrics for your advertising success.
- You will learn how to save money by finding mistakes.
- You will learn to leverage and dimensionalize your media presence.
Agenda
Faculty
Eileen Keller
CEO Blitz Media Labs
Eileen Keller, CEO
- Recognized as one of the foremost media authorities in the world of advertising
- Recently worked as Cabletron’s marketing director for one of their spin-off companies
- Started her career at McCann Erickson in Dallas buying time for Coca-Cola USA, before going on to New York and then back to Austin
- Involved with more than 2,500 clients in her career, from presidential candidates to international placement for Dell and AMD
- Wrote a textbook on media and has been teaching her craft for more than 20 years, “Blitz or You Are Who You Pretend to Be - The Day to Day Life of a Media Department Employee”
- Responsible for coordinating the marketing efforts for 70 countries out of London headquarters
- Currently serves as a member of the Media Managers Advisory Committee for BPA Worldwide, and has been named a member of America’s Professional Who’s Who, a past-president of the Austin Advertising Federation, recipient of the Silver Service Award for her Public Service activity, and was named Educator of the Year in 2004
- Worked with international clients having multimillion-dollar accounts to small local mom and pop businesses – all of which benefit from her “no-frills” methods of getting the best for less
- Can be contacted at [email protected]
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