Join Linda West, Group Manager of Demand Generation and Rachel Rosin, Marketing Programs Manager, both of Act-On Software as they show how and where writers can play a role in SEO, and walks you through three simple steps to optimize your content for search engines.
Agenda
Faculty
Linda West
Act-on Software, Inc.
Linda West is sr. director, Marketing Services & Operations at Act-On Software. In her role at Act-On, Linda oversees content creation, content activation via digital channels and the architecture of the Act-On marketing technology stack.
Prior to joining Act-On, Linda worked at a New York-based marketing agency, implementing digital programs for a variety of B2B and B2C clients across the globe. Linda has also worked for some of the world's largest publishing companies, transitioning their traditional marketing programs to a cost-efficient online model. Linda’s expertise is focused on content strategy, digital lead generation and leveraging the latest marketing technologies to improve results.
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