Report

Four Steps to Better Business Writing

 
The writer who maintains a slavish adherence to the rules he learned from his sixth-grade English teacher will often sacrifice the most effective way of communicating. I don’t believe that writing standards have fallen, but I do believe that many of these so-called rules of composition were artificially and dogmatically imposed as rules for rules’ sake—not because they enhanced communication. The superior writer will be willing to make his own experiments to discover what works best.

The most successful documents are those written in plain English. By plain, I don’t mean dull, drab, or trite. To the contrary, English, like all still-spoken languages, is a living, evolving organism. Plain English uses the language to its fullest to make direct, precise points in an efficient and exciting style. Most bestselling novels, whether popular fiction or literary fiction, use direct, robust language—as opposed to stilted, pretentious, wordy prose—because it is more effective, regardless of what you are trying to write. Interesting words and dynamic language capture the reader’s imagination. Fancy or affected language tends to draw the reader’s attention to the author and away from the story. In almost all cases, the simplest, most straightforward approach to making an argument is the best one.

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Faculty

William Bernhardt

William Bernhardt

William Bernhardt Writing Programs

Agenda

Faculty

William Bernhardt

William Bernhardt

William Bernhardt Writing Programs

  • New York Times-bestselling author of forty books
  • Experienced trial attorney
  • Named by Barrister magazine in Top 25 Young Attorneys in nation
  • Author of the Red Sneaker Book Series on writing
  • Conducts regular writing seminars and workshops
  • J.D. and masters degree
  • Can be contacted at [email protected], Twitter®: @wbernhardt or website williambernhardt.com

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