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I counsels businesses on legal matters related to the advertising, marketing, and transaction processing of products and services sold through retail and direct-to-consumer marketing channels, including radio, television, direct mail, telemarketing, Internet, affiliate marketing, social media, and mobile devices.

I routinely conducts end-to-end compliance assessments for companies, providing detailed reviews and recommendations relating to a company’s affiliate marketing and lead generation activities through sales, offer terms and conditions, privacy policies, order fulfillment, customer service, and complaint response management. I have drafted numerous internal and external company policies and procedures on matters relating to the use of telemarketing, email, social media, pricing claims, product claims, affiliate marketing, and other marketing strategies. I also draft, negotiate, and manage contractual relationships between marketers and vendors for marketing, fulfillment, customer care, public relations, applications development, communications and information technology services, and other business arrangements.