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In 2008 Bob founded SponsorshipMVP, a marketing consultancy focused on improving the fit and value of sponsorships. Bob advises clients on strategy and performance of large national sponsorships including NASCAR, NFL, and NBA, as well as on smaller-scale local and regional sponsorships. Bob has held executive positions in marketing at Sprint and Nextel where he led experiential marketing teams and developed and institutionalized sponsorship performance management and evaluated entertainment sponsorships including product integration and branding in feature films, television shows and music tours.

Bob is a marketing executive with 20+ years experience in private and public sectors and a leader of marketing teams in Fortune 500 and start-up companies.