There is a reason why the world's largest brand, The Coca-Cola Company, and countless others lead their mobile consumer experience with messaging services.
Messaging drives engagement, loyalty and transactions. Delivering value to the bottom line. From text messaging, multimedia messaging, email, Skype, Twitter, Facebook posts, Foursquare check-ins, in-app push notifications and more, messaging is changing the ways in which brands market their products and services. In this OnDemand Webinar you will learn mobile's role in the marketing mix and see how 7%, not today's 1%, is the optimal spend rate. This program will provide details regarding the different forms of messaging, show you when and how it is appropriate to use, and examples where all forms of messaging have been successfully used to drive value. Finally, this OnDemand Webinar will conclude by giving you a roadmap to success: how to buy, sell and execute programs, while staying compliant within industry regulations. 5 Reasons to Order: •Discover the different forms of mobile messaging •Understand how to use messaging to drive engagement, loyalty and transactions •Learn how messaging is changing the way brands are marketing their products and services •Get tips and ideas for incorporating mobile into your marketing mix •Learn how to buy, sell and execute mobile marketing programs
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Understanding Mobile's Role Within the Marketing Mix
Understanding Messaging Options: SMS, MMS, Email, Push Notifications, Over-The-Air Updates and When Is It Appropriate To Use Each One
Case Studies and the Metrics That Show Success
How to Buy, Sell and Execution Mobile Messaging Programs
Staying Compliant With Regulatory Requirements
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on December 13, 2012.
Call 1-866-352-9540 for further credit information.
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Michael J. Becker – Moderator
Mobile Marketing Association
- Managing director, North America, MMA
- Direct Marketing Education Foundation Rising Stars Award in 2009
- MMA Individual Achievement Award in 2007
- Contributing writer to Mobile Internet for Dummies, Reinventing Direct Marketing
- Co-wrote, Web Marketing All-in-One for Dummies and Mobile Marketing for Dummies
Brent Hieggelke
Urban Airship
- Chief marketing officer, Urban Airship
- May 2012 Urban Airship won CTIA’s annual Emerging Technology Awards for the best Mobile Marketing & Advertising solution
- As a recognized pioneer in digital marketing, he has been invited to speak at many industry conferences and events, including AdTech, Internet World, Comdex, Direct Marketing Association, American Marketing Association and more
- In 2007, co-found Second Porch, a social vacation rental service, where he was CEO until it sold to HomeAway in May, 2011 less than two years after launching the service
- In 2003, named one of the top B2B marketers of the year
- Wrote, “Winning on the Web: The Executive Pocket Guide to Smarter Marketing”
- In 2000, was instrumental in growing Web trends from $19 million to $61 million in his first year-the company was acquired by NetIQ
- Moved to Oregon to run marketing at ABC Technologies which was eventually sold to SAS Institute, the largest private software company in the world
Michael Levinsohn
Archer
- Executive chairman, Archer
- Wrote “Ten Trends That Will Affect The Future of Mobile Marketing” - published in Mobile Marketer in July 2011
- As a CEO, founder and leader, Michael has taken three companies public
- Co-chair of the MMA’s task force on messaging best practices
Leo Scullin
Mobile Marketing Association
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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