Order this OnDemand Webinar and gain valuable insight into new mobile marketing strategies, trends and tactics.
Discover new opportunities in mobile marketing while learning how to harness the power of mobile engagement and interaction. Understand how key issues and consumer concerns affect your strategy and learn to take advantage of location-based mobile marketing opportunities.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
What's New
- The 4 New P's of Marketing
- Local Motive
- Relevance, Reach and Retail
How to Integrate Mobile
- To Build or Not to Build (Mobile Web vs. App)
- Where Mobile Fits
- The Reality of Privacy Concerns
- Multicultural Missteps
What's Next
- Mobile Payment Possibilities
- QR Codes and Beyond
- From Print to Digital - and Back
- Key Mobile Measurement Metrics
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on May 22, 2012.
Call 1-866-352-9540 for further credit information.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Ted Curtin
Synergy Events
- Executive vice president and chief marketing officer, Synergy Events, directing business strategy and creative solutions for top consumer brands and sports properties
- 24 years of experience spanning successful agency, corporate and entrepreneurial roles covering industries ranging from CPG, sports, banking/finance, media, mobile, entertainment, travel and tourism, publishing, and more
- International speaker and writer of more than 50 published articles covering branding strategies, mobile marketing and social media integration
- M.B.A. degree in marketing management, Pace University’s Lubin School of Business
- Connect at TedCurtin.com, @TedCurtin and LinkedIn.com/in/TedCurtin
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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