A majority of businesses now have active profiles on Facebook®, Twitter®, LinkedIn® and YouTube®.
Unfortunately these same companies are making costly mistakes that have instant impact and global visibility. From improper planning or training to distribution of irrelevant content, organizations consistently compromise brands and customer trust. Kent Lewis, president and founder of Anvil Media, will outline the 9 most common mistakes made today in social media marketing. With each "worst practice," he will provide real-world examples based on detailed research along with associated best practices. Additionally, Lewis will outline how to incorporate social media into existing corporate culture, complete with job descriptions and employee guidelines. With 14 years of experience developing social media strategies for clients, Lewis takes a uniquely informative yet entertaining approach to the subject. From this OnDemand Webinar, you will have the framework to develop, refine and improve the ROI on your social programs. 5 Reasons to Order •Discover costly mistakes and how to avoid them •Learn how to incorporate social media into existing corporate culture •Understand how to develop, refine and improve the ROI on your social programs •Learn how to distribute relevant content •Avoid causing damage to your online reputation
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
5 Benefits of Social Media Recap
- Gain Industry and Constituent Insights
- Social Media as Customer Service
- Create or Extend Brand Awareness
- Build Community and Thought Leadership
- Generate Measureable Topline Revenue
9 Social Media Worst Practices
- Uninformed Social Philosophy
- Lack of Optimization
- Inconsistent Voice
- Low-Value Content
- Lack of Generosity
- Un-Tuned Velocity
- Minimal Administration
- No Formalized Training
- Lack of Commitment
- No Measurement (Bonus)
Bonus Material
- Fire Your Social Media Manager and Hire a Social Media Evangelist
- Social Media Guidelines
- Thinking Ahead: Platform Testing
- Success Guide
- Timeless Advice
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on August 2, 2012.
Call 1-866-352-9540 for further credit information.
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Kent Lewis
Anvil Media, Inc.
- President and founder, Anvil Media, Inc.
- Digital marketing including SEO, paid media advertising, organic social media and content strategy
- Adjunct professor at Portland State University since 2000; Instructor for SCORE since 2015
- Regular contributor to SmartBrief and Business Journals Leadership Trust
- Member of Portland Advertising Federation, SEMpdx and IABC
- Bachelor’s degree in business, with a marketing concentration, Western Washington University
- Can be contacted at [email protected], or follow on Twitter @KentjLewis or connect on LinkedIn®
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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