Mobile Marketing is no longer optional. It’s not something that you can plan on for the future, it’s something you must do now. Without a solid mobile PPC and organic search strategy you will fall behind in today’s ever changing environment.
Consumers are using smartphones and tablets to research products and services. Purchases made on mobile are increasing at alarming rates. Are you prepared to deliver a mobile friendly experience for your customers?
This video will explore:
• Mobile Search Fundamentals
• Paid Search Strategies
• Organic Search Strategies
• What Not to Do
• 5 Step Checklist to Set up Mobile PPC Campaigns
Agenda
Basics of Mobile
• Statistics About Mobile Marketing, Mobile Search and the Massive Growth in the Space
• Mobile Landing Pages and Mobile Websites
• Growth and Effectiveness of Text Message Marketing
Background of Mobile Search
• Demographics of Mobile Searchers
• Most Common Actions of Mobile Searchers
Local/Mobile Search
• Why Mobile Search Is the Single Biggest Thing Local Businesses Should Pay Attention to
• Which Industries Benefit the Most From Mobile Search
Mobile Callers
• Discussion of Mobile Caller Funnel Stage
• Research From Logmycalls, BIA/Kelsey, Google®
• Why Mobile Callers Are More Valuable Than ANY Other Type of Leads
Mobile Organic Search Strategies
• Mobile Website
• Mobile Landing Pages
Mobile Paid Search Strategies
• How to Set up Mobile Paid Search
• Call Extensions and Pay-Per-Call
• 5 Steps to Set up Mobile PPC Campaigns
• Mobile Ad Copy
Analytics and Optimization
• How to Track Mobile Search Effectiveness
What NOT to Do
5 Steps to Set up Mobile PPC Campaigns
Faculty
McKay Allen
Convirza
- Director of Content and Communications for Convirza
- Expertise has been featured in Search Engine Journal, Mobile Marketer, Search Engine Watch, and the Salesforce Blog
- Spoken at events across North America like LeadsCon, SMX West, Social Media Strategies Summit and on more than 200 webinars
- Prior to becoming a marketer, McKay was a TV news anchor and reporter
- B.A. degree in political science and communications, BYU
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