With new and relatively unproven social media platforms being launched every day, how much time does a typical marketer have to explore or manage yet another social media platform? Google recently launched Google+ which placed Facebook directly in its crosshairs and has since been widely touted as “Facebook for Business”. This video will provide you with an introduction to Google+, walking you through how it works and how it is different from other social media platforms. You will also learn about the various satellite features around Google+ and how it is positioned amongst the Google suite of applications. In the end we hope that you have an idea of whether or not Google+ should be part of your marketing mix.
Agenda
Overview Google+™
• Google+™ Description
• How to Use Google+™
• Why Use Google+™
• Compare to Other Social Media
Google+™ Set up
• Account Creation
• Profile
• Community
Google+™ Circles
• Strategy
– Audience Type
– Message Audience Values
– Community Building Opportunity
• Posting
– Broadcast; Targeted
• Interacting/Sharing Content
– Commenting; +1
• Bandwidth
• Powerful Posting Options
• Limit Stream to Particular Circle
• Creating a Hybrid Circle
Managing Your Google+™ Stream
Google+™ “Accessories”
• Chat
• Hangout - Video Conferencing Capability
Google+™ vs. Other Social Media
Google+™ Resources
Faculty
Dawn Westerberg
Dawn Westerberg Consulting, LLC
- President of Dawn Westerberg Consulting LLC, Austin, Texas
- Senior management positions including vice president of sales and marketing at Sage, MIP, Open Systems, Lawson Software
- Dawn Westerberg Consulting LLC emphasizes all aspect of strategic marketing and provides outsourced marketing management and services
- Certified duct tape marketing consultant
- Community manager for Information Technology Alliance ITA OnLine
- Bit Rebels Top 75 Bad Assed Women of Twitter®
- Frequent speaker all across the country on the topics of marketing, social media, and creating compelling content
- Graduate, Augsburg College in Minneapolis, Minnesota
- Can be contacted at [email protected] or 512-656-4527
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